Projects
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The Executive
Feb - March 2026
The Executive is a barbershop that has
brrn operating in Harare, Zimbabwe for
over 4 years. It required a substantial
amount of work as most businesses in
this city work with outdated and often
under developed design work
The Executive Barbershop is a modern men’s grooming
brand
built on precision, discipline, and refined service. Based in
Zimbabwe, the business established a strong reputation for
craftsmanship and consistency in a competitive local market.
Although the service quality met international standards, the
brand’s visual identity and digital presence lacked strategic
clarity and distinction. The challenge was not performance
— it was perception.
This project focused on repositioning The Executive as a
premium, structured, and confidently masculine brand.
The objective was to develop a cohesive identity system
that communicates authority, professionalism, and modern
refinement across both physical and
digital applications. Through elevated typography, controlled
color contrast, and realistic brand application mockups, the
new identity reflects the precision and discipline that define the
barbershop experience.
The result is a stronger visual presence aligned with the
business’s ambitions — premium, deliberate, and
built for long-term brand growth.
Project Type
Brand Identity & Content
TEAM
Shayne Lewis - Creative Director & Founder